Sony Bravia HDTV Advert

I was a huge fan of the Sony Bravia HDTV advert that showed thousands of balls being released in San Francisco and bouncing down the street.It did a great job of promoting that fact one of the key features of Sony's Bravia HDTV range is the way the TVs render colour. Bright. Vivid. Dynamic. These are all adjectives which sprung to mind while watching that ad (over-saturated is another one, but hey, we won't split hairs)

Now Sony has done it again with another TV advert designed to highlight the Sony Bravia HDTV's ability to display color. This time the location was Glasgow, Scotland — just down the road from where I was brought up, as it happens. You can see the commercial in the video below. What I love is the way the music works so perfectly with the images. The use of paint is amazing and the contrast of the bright colored paint against the rather grey, grim housing estate (is that why Sony chose Glasgow?) is stark.The ad used 70,000 litres of paint, 1,700 detonators, 455 mortars and 622 bottle bombs to create the effects. It was made by Fallon and directed by Jonathan Glazer, who also directed Jamiroquai's Virtual Insanity video.

I love it, it looks spectacular and gets its point across brilliantly. Predictably there were a handful of complaints that in the current climate, the use of explosions was inappropriate, thankfully they were rejected by the Advertising Standards Authority.

It took a large team of cleaners several days to wash, scrub, and scrape the paint of the buildings and the surrounding area — I'm glad I wasn't one of them!

There's no doubt that commercials for the Sony Bravia HDTV range are streets ahead of other HDTV manufacturers' ads, which may help explain why there TVs are more expensive than most…